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Why, Ranger drivers?

It’s a question that resonates with many Australians and was recently spotlighted in a Reddit post by user Zealousideal_Map2945 in the r/CarsAustralia subreddit. “Why do most Ranger drivers drive like such wank*rs?” they asked, sparking a lively discussion among the community. Let’s explore why the Ford Rangernhas earned such a mixed reputation.

The “BMW of Utes”

Globally, and especially in Europe, BMWs are known for inconsiderate or entitled driving. But in Australia, BMW only sold about 20,000 vehicles across their whole lineup in 2023, while Ford sold over 60,000 Rangers alone – roughly 3 times as many vehicles. In fact, about 1 in 5 vehicles sold in Australia are utes. So, where d-head drivers are attracted to BMW’s SUV’s and sedans in Europe, these same drivers in ute-obsessed ‘Straya all tend towards one particular model…

Seen Everywhere, Blamed for Everything

A key factor in the Ranger’s reputation is its sheer ubiquity. As the top-selling vehicle in Australia, the Ford Ranger is everywhere. This means that any instances of poor driving behaviour are more noticeable and memorable. It’s a classic case of selective attention: with so many Rangers on the road, you’re bound to notice the few that misbehave.

Many Rangers also serve as fleet vehicles, racking up kilometres and spending a lot of time on the road. These drivers are often working on tight schedules, leading to hurried or impatient driving. So, the next time a Ranger seems to be in a rush, they might just be racing against the clock to get to their next job.

Go, Go, Power Rangers!

Beyond its popularity, the Ranger is known for its performance. With a powerful 3.0 Litre V6 engine and the high-performance Raptor model, the Ranger leads the pack in the midsize ute category. This kind of performance appeals to aggressive drivers, in the same way certain drinks appeal to aggressive drinkers. When drivers of midsize utes with modest four-cylinder engines are drinking a 5 Seeds Cider on a Friday arvo, it’s safe to assume a Ranger Raptor driver is getting on the nose-beers.

Bigger is Better 🍆

Let’s talk about size – some feel that bigger is better. Large, imposing vehicles like the Ranger can attract those looking to project confidence and authority. The desire to compensate by being dominant outside of the bedroom can translate into cutting off a Toyota Yaris.

Confirmation Bias

People like to place others in groups. When a specific group has gathered a reputation – whether earnt or not – then we subconsciously look for evidence to justify our biases. This is well documented in sociology and psychology. Once sexist, racist, and ageist stereotypes have been exhausted on the road, the last resort is car make and model.

Social media platforms like Reddit amplify these observations, creating spaces where anecdotes and stereotypes can flourish. The r/CarsAustralia community and similar forums often discuss driving behaviours and vehicle reputations, contributing to the broader narrative about Ranger drivers. This echo chamber effect can turn a few tales into a widely accepted generalisation – but it can be good fun!

Beyond the Stereotype

It’s important to remember that not all Ranger drivers fit this stereotype. Just like any group, Ranger drivers are diverse, with varying reasons for their choice of vehicle and different driving styles. So, while the Ford Ranger might have a bit of a reputation on the road, it’s a vehicle that’s clearly here to stay. You need to look out for Camry drivers, though – they’re all the same!