Kia has officially announced the Tasman name in a follow-up advert filled with Australian sporting legends, and has begun a billboard campaign.
In a move that has been widely anticipated within the automotive industry, Kia has formally announced the moniker “Tasman” for its upcoming utility vehicle, confirmed to hit the Aussie market in 2025.
Drawing inspiration from Dutch explorer Abel Tasman’s pioneering circumnavigation of Tasmania’s coastline in 1642, the name “Tasman” pays homage to the spirit of exploration and adventure, aligning with Kia’s vision for the vehicle’s capabilities and appeal.
Damien Meredith, CEO of Kia Australia, expressed pride in the collaborative effort between the Australian team and the company’s Research and Development division in Korea, emphasizing Tasman’s tailored suitability for locals’ needs. Meredith hailed the Australian-inspired nomenclature as a testament to Kia’s commitment to understanding and catering to the unique preferences of Australian consumers.
Anticipation surrounding Tasman’s unveiling has reached fever pitch, with enthusiasts eagerly awaiting a glimpse of the vehicle’s design and features. While an official concept reveal is slated for later this month, speculative renders based on eyewitness accounts offer tantalizing previews of Tasman’s potential.
With the confirmation of its name, Tasman emerges as a pivotal addition to Kia’s product lineup, poised to challenge established players like the Toyota HiLux and Ford Ranger. The significance of its Australian-inspired identity reflects Kia’s strategic positioning within the competitive landscape, signaling a bold step towards capturing a 10% market share in the burgeoning utility segment, which will firmly place Kia as Australia’s favourite car manufacturer second only to Toyota.
