KG Mobility’s all-electric Musso EV has attracted strong initial interest, with the company reporting more than 3,200 contracts within two weeks of opening main orders. The urban electric pickup, launched on 5 March, appears to have found favour with both private buyers and small business owners.
According to KGM, the top-spec Black Edge variant has been the most popular, accounting for 55 per cent of orders. The entry-level MX trim has also seen steady demand, making up 45 per cent of sales. Notably, 60 per cent of customers opted for the all-wheel-drive (AWD) variant, suggesting that a large minority of buyers are seeking more than just an urban runabout.
The vehicle’s appeal has extended beyond private consumers, with small business owners and individual entrepreneurs comprising 55 per cent of orders. KGM attributes this to the Musso EV’s practical design, which offers a sizable cargo bed suited to both commercial transport and recreational use, as well as its relative affordability in both upfront cost and operational expenses.
Demographic data indicates that the majority of buyers are in their 50s, representing 38.3 per cent of contracts. Men dominate the buyer base, accounting for 88.6 per cent of purchases. In terms of exterior colour preferences, Grand White has emerged as the most popular choice at 54 per cent, followed by Space Black (23 per cent), Blazing Gold (9 per cent), Marble Grey (7 per cent), and Amazonia Green (5 per cent).
Buyers have also shown strong interest in optional extras, with the utility roof rack, safety sunroof, and 3D around-view monitoring system ranking among the most frequently selected features.
In addition to the standard models, KGM released an online-exclusive ‘Musso EV Special Edition (SE)’, which sold out within 90 minutes. Data from the company indicates that the average buyer of the SE was 44.7 years old, with 60 per cent selecting the AWD configuration.
A spokesperson for KGM described the Musso EV as a product designed to cater to a broad range of customer needs, positioning it as part of the company’s wider electric vehicle strategy. The spokesperson also noted that KGM hopes the model will help to expand the appeal of electric vehicles beyond early adopters and establish itself as a competitive player in the market.
