Following the takeover from Uber, Car Next Door has announced their rebrand to Uber Carshare from November 8th.
In a statement to the Car Next Door Facebook Group, Founder Will Davies explained the decision:
We’ve decided to rebrand after carrying out extensive research, including 4 separate studies with both existing members and non-car share users.
By rebranding as Uber Carshare, we’ll be able to leverage the perception of trust and scale that comes with a familiar brand and help bring car share to the mainstream. This will empower us to increase awareness of car share, expand our borrower base, and create more demand for cars like yours.
A long-requested “significant marketing investment” has been promised, along with a facelift for the website and mobiel applications. Beyond that, the platform shall remain the same for now, with the booking process and stand-alone apps remaining.
Will also teased an “exclusive offer, available only to existing Car Next Door owners” to be announced next week.
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