KG Mobility (KGM), the new owner of SsangYong, is gearing up to make a significant impact in the ute market with its upcoming model, code-named O100. Recent spy shots indicate that the O100 is nearing production, with design cues drawn from the Torres and Torres EVX, yet it represents a distinct departure in style and functionality. Its launch is set to coincide with the introduction of Kia’s Tasman, and it will complement the Musso in KGM’s lineup. However, the O100’s most direct competitor isn’t a Korean cousin—it’s another electric ute, the BYD Shark.
Distinctive Design
The O100’s exterior reflects KGM’s unique design philosophy. Up front, the integrated grille is paired with ‘Kinetic Lighting Block’ daytime running lights (DRLs), emphasizing the vehicle’s dynamic, modern appearance. While the Musso has a boxy design with a bold grille, the O100 adopts a more futuristic, sleek profile with aerodynamic lines and a minimalist front fascia, positioning it as a stylish, urban-friendly pickup. In contrast, the BYD Shark has faced criticism for resembling a Ford.
Practicality & Versatility
Designed with practicality in mind, the O100 includes several functional features such as horizontal bars, sliding covers, corner steps, and additional lower storage. With a payload capacity of around 500 kg and yet-to-be-disclosed towing capacity, it’s clear the O100 isn’t intended as a traditional workhorse. This aligns with its debut at the 2023 Seoul Motor Show, where it was displayed with a road bicycle mounted on top, emphasizing its lifestyle appeal. While the BYD Shark doesn’t match the 1-tonne payload and 3.5-tonne towing capacities of the Kia Tasman and KGM’s Musso, it offers a 790 kg payload and 2,500 kg towing—a compromise between a tradie’s vehicle and a lifestyle ute.
Powertrain Options
The O100 will be available with two electric motor configurations. The single-motor front-wheel-drive variant delivers 155 kW and 340 Nm. For those seeking enhanced performance, the dual-motor all-wheel-drive version offers flexibility, allowing drivers to switch between front and rear-wheel drive, adapting to various driving conditions.
Similarly, the BYD Shark provides comparable powertrain options, with a single-motor version prioritising efficiency and a dual-motor variant for higher performance. The Shark’s front motors generate a similar 170 kW and 310 Nm. Both the O100 and Shark utilise batteries from BYD-owned FinDreams Battery, a manufacturer that supplies companies like Tesla, favouring LFP chemistry for reliable and safe battery solutions.
While the BYD Shark’s 1.5L range extender offers around 800 km of range, only 100 km of that is battery-powered from its 29.58 kWh battery. In contrast, the O100’s 80.5 kWh battery supports a full-electric range of 450 km, making it a better choice for those who prefer extended battery use.
Timing is Key
KGM aims to introduce the O100 in the first half of 2025, potentially giving it an edge over Kia, whose ICE-powered Tasman has yet to launch, and whose electric utes are still further out. This timing could help KGM attract early adopters and leverage government incentives, boosting the O100’s price competitiveness. Meanwhile, the BYD Shark has already established a presence in several markets, setting a benchmark for pricing and features, pushing KGM to deliver a compelling alternative.
Although exact pricing for the O100 is yet to be disclosed, industry insiders expect it to range from $50,000 to $60,000 AUD. If accurate, this could strengthen KGM’s position in the electric ute market, appealing to buyers looking for an affordable yet capable electric utility vehicle. By comparison, the BYD Shark is positioned slightly higher, focusing on premium features and technology, which may attract a different segment of the market.
With its distinctive design, practical features, and competitive performance, the O100 is set to be a strong contender in the emerging electric ute market. By positioning itself alongside models like the Kia Tasman and BYD Shark, KGM is not merely entering a segment but actively shaping the future of electric utility vehicles.
BYD vs KGM: Which Should You Buy?
It’s still too early to provide a definitive comparison between these two utes. Australian pricing for the Shark has only just been confirmed, and crucial details about the O100, including its towing capacity and official name, remain undisclosed. What is clear, however, is that both models will offer Australians more choice, which is never a bad thing.
The Shark will likely attract those seeking wants a light-duty ute with better fuel economy. The O100, on the other hand, suits those who appreciate the performance of EV SUV’s but need a tub for sports equipment, garden tools, and similar loads. For heavier-duty tasks, KGM SsangYong will direct buyers towards the Musso. Additionally, the O100 promises better fuel savings, especially for those with rooftop solar, and lower maintenance costs due to fewer moving parts, than that of the Shark.
